Steps to Building a Successful Medial Strategy
Social media has been termed as the fastest growing marketing tool as it gives companies the power to access millions of customers at the mere touch of a button. With over 91 percent of internet users using at least one social networking tool, it has become imperative for every business to develop an effective strategy. Here are some steps that you can follow when building a successful social media strategy for your business.
Setup Your Goals
The start of a strategy is quite similar to any other marketing strategy. Make sure that you have identified what exactly your goals are before you an open an account on any social media. It is important to keep in mind that social media is a long-term strategy aimed at developing and strengthening relationships and brand identity as opposed to a quick selling marketing trick.
Create a Plan
The marketing plan should include selecting the number of social networks to get started with, determining the frequency of updating the accounts and deciding on whether the updates will be announcements or conversations. You will also need to decide on how to integrate your social media strategy with the overall communication strategy of your communication.
Point Out Your Niche
Social networks like Facebook, Twitter, LinkedIn, Stumble Upon, Digg, Reddit, Yelp and YouTube are all growing fast every day. Each the network has its pros and cons and opportunities and threats. It is up to you to carry out some research and identify which social network is best suited for your target audience. You must remember that your niche varies depending on whether your company is local, regional, national or global.
Appoint a Social Media Manager
If you have enough resources; it is best if you appoint a social network manager who has previous experience to handle the regular updating of the different social networks. If not, you can delegate the task of updating the social networks to your employees who are familiar and comfortable with the field.
Engaging with your contacts is viewed as the most important aspect of social media strategy. Your connections are the main influence you have in building and nurturing a positive corporate image. Engage with them through both online and offline platforms.
Keep a record of the important statistics like the number of updates, number of feedback or comments, the number of new followers or fans and any other significant actions that took place. Objectiely, you need to measure and analyze these important metrics against your social media goals on a weekly or monthly basis.
As far as social media strategy is concerned, you must note that there is no precise science. The social media strategies will vary depending on the type of business and the industry.